Streaming platforms at crossroads on regional content

New Delhi, April 17 -- Despite the focus on producing diverse content, several video streaming platforms are yet to bet aggressively on non-Hindi original series. While the acquisition of tent-pole T... Read More

Mid-budget movies punch above their weight at the box office

New Delhi, April 16 -- Mid-budget movies, which had taken a beating after covid, are now back with a bang, if the impressive box office numbers of titles such as Crew, Shaitaan and Article 370 are any... Read More

Freemium models, new plans set audio platforms' cash registers ringing

New Delhi, April 15 -- Audio streaming platforms in India are witnessing a significant increase in paid subscriptions as they implement restrictions on their free services and introduce new pricing st... Read More

Audio platforms bet on freemium models, new plans to grow user base

New Delhi, April 15 -- Audio streaming platforms in India are witnessing a significant increase in paid subscriptions as they implement restrictions on their free services and introduce new pricing st... Read More

New films, shows seek to build promotional volume with social media snippets

New Delhi, April 14 -- Film producers and streaming platforms are adopting a new strategy to lure viewers to watch their titles at a time attention span has shrunk amid a surfeit of entertainment opti... Read More

Snap India names ex-Meta executive Saket Jha Saurabh as head of content, partnerships

New Delhi, April 14 -- Snap India has appointed Saket Jha Saurabh as director of content and partnerships. Saurabh previously served as director and head-media partnerships at Meta Platforms Inc., bef... Read More

Animal in IMAX, Tanhaji in 3D: Will the new tricks work?

New Delhi, April 11 -- For a long time, Hollywood ruled India's IMAX and 3D screens, offering immersive viewing of movies rich in action and special effects. Now, local fare is gracing these premium f... Read More

When bhai goes missing in action, will Eid box office be the same?

New Delhi, April 10 -- The Eid weekend is here, but there's no Salman Khan. The absence of this tried-and-tested combo, plus a general fall in audience flow into theatres after covid, have subdued the... Read More

Niche OTT platforms eye M&As to avoid getting crushed by RIL-Disney combine

New Delhi, April 8 -- The coming together of Walt Disney and Reliance Industries is set to drive consolidation in India's streaming landscape as smaller, regional-language platforms explore merger and... Read More

When voters turn tech-savvy, can political parties be far behind

New Delhi, April 7 -- The Lok Sabha elections are here, and so is the noise. And this time, political parties and their campaigners are seeking to leverage digital technologies to the hilt, to invoke ... Read More

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